PINK Back At It

Art Direction for the launch of the PINK F25 back to school campaign.

Role: Assistant Art Director - Provided conceptual photo and design direction, campaign identity, on-set art direction and creative executions across channels, including concept and design of Direct Mail and Social Media creative content.

Campaign Photographer: Carin Backoff | Set Designer: Meghan Duran | Art Direction: Lauryn Koehler | Creative Direction: Tracy Deleu and Meagan Frame